Tag: Branding
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Quest For Independence
Summer Camp Rebrand
The “Quest for Independence” is a summer camp designed to equip youth with the essential skills they need to navigate adulthood autonomously. Moving away from traditional, clinical educational models, this program focuses on real-world empowerment. The previous logo appealed to a much younger demographic, however the it was time to create an identity that would appeal to emerging adults. To help the participants feel empowered.
Accessible Brand Kit, for those last minute projects.
This brand feels less like a social service program and more like a rugged streetwear label or an outdoor adventure company.
By adopting the trending “Gorpcore” aesthetic (retro National Park vibes), it completely removes the “clinical” stigma often attached to disability support services. The badge imagery and chunky, bold typography gamify the experience, framing independence not as a set of chores, but as a series of achievements to be unlocked.
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Bally’s Casino & Resorts
Bally’s Casino & Resorts
I worked as a designer for Bally’s on the Mcguinness Media & Marketing Team, contributing to a wide range of creative outputs that supported the brand’s national presence. My work included full web assets, paid + organic social systems, promotional campaigns, on-property deliverables, and oversized print used throughout Bally’s physical locations.
I helped develop cohesive visual design that scaled across digital and physical environments. From refreshing web modules to building modular social templates and preparing production-ready print files, my contributions helped strengthen Bally’s brand recognition while supporting fast-paced campaign needs.
Billboards & Signage
Direct Mail
