Current Role
Lead Program Promotion Designer
OSCIL · Jan 2025
Led the design and development of inclusive, accessible promotional materials for OSCIL’s programs, services, and community initiatives.
Open to new opportunities and freelance projects.
Education
BFA, Graphic Design
UMass Dartmouth · 2021
AA, Graphic Design + Art & Web Design Certificate
Bristol Community College · 2019
Previous Positions
Multimedia Designer
McGuinness Media & Marketing · Oct 2022 – Dec 2024
Lead creative across national retail, hospitality, and finance accounts—moving between broadcast, large-format environments, social systems, and web launches without losing the throughline of each brand voice.
- Key wins: ran creative for Bally’s Casinos, Brad’s Deals, and regional health systems from kickoff through delivery.
- Systems: built modular social kits that trimmed turnaround by ~40%.
- Direction: oversaw motion edits + color grades via Frame.io and Adobe Libraries.
Graphic Designer
(add)ventures · Feb – Sep 2022
Embedded contractor balancing fast retail sprints with enterprise governance. Ensured every campaign felt intentional across print, video, and interactive touchpoints.
- Highlights: shepherded parallel launch calendars, syncing copy, dev, and account partners.
- Production: prepped press-ready mechanicals and coached vendors through finishing specs.
- Ops: set up Figma libraries so teams could remix approved blocks quickly.
Graphic Designer & WordPress Administrator
Advanced Remarketing Services · Sep 2020 – Sep 2022
Served as the design + web team for multiple automotive donation programs: producing marketing assets, managing WordPress/WooCommerce sites, and translating analytics into action.
- Impact: maintained several WordPress stacks—handling accessibility audits, performance tuning, and content pushes.
- Events: owned trade show experiences from sketch to vendor handoff.
- Automation: built modular email + reporting systems in HubSpot, Klaviyo, and Google Data Studio.
Toolkit: WordPress, WooCommerce, Elementor, HubSpot, Klaviyo, Google Analytics/Data Studio.
Freelance Creative Partner
Independent Clients · Ongoing
Partner with mission-driven founders and arts organizations on brand launches, campaign refreshes, and digital cleanup projects that need both design chops and calm project leadership.
- Impact: designed launch identities, Shopify themes, and welcome flows for indie retail brands.
- Web: audited WordPress sites for accessibility and documented clean handoffs.
- Ops: provided on-call creative ops from Airtable dashboards to Zapier automations.
Toolkit: Shopify, Webflow, WordPress, Klaviyo, Zapier, Figma, Notion.
Skills
Creative & Content
- Brand strategy, naming, identity systems
- AI-assisted copy + concepting
- Photography, retouching, color grading
- Video editing, motion graphics, sound sweetening
- Print production & vendor coordination
Digital & Product
- UI/UX design, responsive prototyping, FigJam workshops
- HTML/CSS, basic JavaScript, accessibility QA (WCAG)
- WordPress, WooCommerce, Elementor, Gutenberg
- Shopify merchandising, Klaviyo automations
- Analytics via GA4, Data Studio, Looker
Ops & Collaboration
- Project management (Asana, Notion, Airtable)
- Client facilitation & stakeholder presentations
- Marketing automation (Zapier, Make, API hookups)
- Social media strategy & reporting
- Cross-team documentation + design systems