Color moves showing up across brand and product:
- Muted neons: electric hues with 60–70% saturation for digital glow without eye fatigue.
- Molten metallics: bronze/copper gradients used as accents, not full fills.
- North Sea blues + warm clay: calm UI base with earthy contrast for CTA states.
- Duotone overlays: keep two-color photo treatments for fast, cohesive hero systems.
- Accessible contrast: always run WCAG AA checks, especially on neons over dark.
Palette starter: #0f172a (ink), #f97316 (molten), #22d3ee (muted neon cyan), #f4eade (canvas), #c084fc (accent).
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