What I Build

Everything I make is meant to carry a story—whether it lives on a phone screen, wraps a building, or ends up in someone’s closet. Here’s how that usually shows up:

Identity Systems

Strategic foundations, tone-of-voice, digital toolkits, and all the parts that make a brand feel cohesive but alive.

  • Naming & messaging frames
  • Brand books & launch kits
  • Cross-platform templates

Campaign Worlds

Launch creative, narrative arcs, and content systems that invite people to participate—on timelines, feeds, and IRL moments.

  • Social storytelling
  • Environmental & experiential
  • Motion, video, and photo direction

Illustration & Merch

Character-driven art, product lines, and BearSized drops that carry joy, culture, and community energy.

  • Limited runs & collabs
  • Packaging moments
  • Community keepsakes

Stories First Strategy

Every brief starts with context. Who is it for? Where will it live? What kind of change are we trying to spark? Years partnering with national retail, entertainment, hospitality, advocacy, and community orgs taught me to zoom out before I dive in.

  1. Listen & learn: interviews, immersion, and collecting the emotional truth.
  2. Map the system: build frameworks so every touchpoint feels connected.
  3. Design the experience: craft visuals, motion, words, and assets that carry the story everywhere.

Result: systems that feel intentional and still leave room for surprise.

Art Guides Everything

Illustration is my compass. The expressive characters, gaming references, queer joy, and graphic forms I grew up with sneak into even the most buttoned-up brand systems. They’re reminders to keep the work human.

I build structure so teams can scale, but I always leave room for texture, humor, and heart.

Creative Anchors

  • Story-driven illustration
  • Character & culture cues
  • Motion-inspired layouts
  • Playful typography moments

“Every guideline gets a heartbeat—otherwise, why make it?”

A Hybrid Creative

Digital, Physical, Experiential

Each medium teaches me something new about how people engage. That curiosity keeps the work playful, informed, and adaptable.

  • Branding & identity systems
  • Illustration (character & concept)
  • Social + digital design systems
  • Print + large-format media
  • Photo, video & motion graphics
  • Campaign development
  • Web/UI design
  • Merch & product design
  • Community-centered creative

Rooted in Community

Nonprofits, public programs, queer collectives, and creative spaces shaped how I think about representation and accessibility. Design can’t just look good—it has to make people feel seen.

As an artist, I create from joy. As a designer, I create with intention. Those two energies keep me grounded.

Looking Ahead

I’m growing BearSized, teaming up with new collaborators, and chasing projects that have heart. If you want to build a visual system, shape a campaign, or experiment with something new, let’s talk.