Quick Brand Refresh Checklist

Fast checklist before you ship a refresh:

  • Logo system: primary, stacked, favicon; test at 16px and 200px.
  • Color: 1–2 brand anchors, 1 accent, semantic states (success/warn/error), light/dark accessible pairs.
  • Type: heading/paragraph/mono with weights locked; set link + button defaults.
  • UI kit: buttons, form fields, cards, nav, modal; add spacing tokens (4/8/12/16/24).
  • Imagery: photo style or illustration rules; add 3 hero crops that actually fit your layouts.
  • Docs: 1-page usage cheatsheet; export favicon + app icons + social share image.

Run a final contrast audit and export an asset pack with names and sizes consistent.

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