Tag: Branding

  • Quick Brand Refresh Checklist

    Fast checklist before you ship a refresh:

    • Logo system: primary, stacked, favicon; test at 16px and 200px.
    • Color: 1–2 brand anchors, 1 accent, semantic states (success/warn/error), light/dark accessible pairs.
    • Type: heading/paragraph/mono with weights locked; set link + button defaults.
    • UI kit: buttons, form fields, cards, nav, modal; add spacing tokens (4/8/12/16/24).
    • Imagery: photo style or illustration rules; add 3 hero crops that actually fit your layouts.
    • Docs: 1-page usage cheatsheet; export favicon + app icons + social share image.

    Run a final contrast audit and export an asset pack with names and sizes consistent.

  • Quest For Independence

    Quest For Independence

  • Bally’s Casino & Resorts

    Bally’s Casino & Resorts

    Bally’s Casino & Resorts

    I worked as a designer for Bally’s on the Mcguinness Media & Marketing Team, contributing to a wide range of creative outputs that supported the brand’s national presence. My work included full web assets, paid + organic social systems, promotional campaigns, on-property deliverables, and oversized print used throughout Bally’s physical locations.

    I helped develop cohesive visual design that scaled across digital and physical environments. From refreshing web modules to building modular social templates and preparing production-ready print files, my contributions helped strengthen Bally’s brand recognition while supporting fast-paced campaign needs.

    Billboards & Signage

    Direct Mail

  • Basquiat’s Crown for Modern Branding

    Channeling Basquiat’s crown in contemporary branding without copying:

    • Use the crown as energy, not a literal mark: translate it into angular accents or step shapes.
    • Keep the hand-drawn vibe: textured strokes or pressure-sensitive lines, not perfect vectors.
    • Palette: one saturated yellow + charcoal + off-white; avoid full graffiti rainbows.
    • Pair with raw, condensed type; track it tight to mirror street signage.
    • Apply sparingly: as a corner tag, section marker, or merch badge—not the primary logo.

    Best for: streetwear drops, art-led events, or brand moments that need edge without losing clarity.